Advertising as Consumer Tool: A Reflection on the New Rules to Respect Anvisa Food and Beverages Containing Ingredients Allergen

Abstract

The article looks at advertising as a tool for consumption and the influence it has on people's lives. You have the right to be informed of the characteristics of products and services in order to meet the principle of transparency. Advertising aimed at the sale of goods and services, different from the propaganda that has aimed to influence or modify other people's opinion, regarding particular ideology, Advertising, undoubtedly has the power to persuade consumers to buy a product or service, and even design requirements, however, this inducement can also be used to modify the consumer awareness, such as post-consumer. Also, when speaking specifically of foods, it is known that advertising also has strong influence because the food and drinks are not just requirements for development, but influences the psychological, economic and social people, in this aspect, the surge need and duty to inform and the principle of transparency regarding the composition, characteristics, quality, quantity, price, etc., for all foods, but especially in this study for foods containing allergenic ingredients, allowing the duty to transparency for those people who have food allergies. In this respect it is important to reflect on advertising, their influence, as well as on the labeling of such foods that will be mandatory from the new rules of Anvisa, possessing, vendors, a year to adapt to this new duty information.