A FALÁCIA DA TEORIA DA ESCOLHA RACIONAL NO DIREITO ANTITRUSTE E AS CONTRIBUIÇÕES DA ECONOMIA COMPORTAMENTAL

Ana Frazão, Júlia Namie M. P. Ishihara

Resumo


O presente artigo explora as distorções causadas pela adoção, muitas vezes de forma acrítica, da teoria da escolha racional (rational choice theory) na análise antitruste. A partir dos ensinamentos da economia comportamental, expõe as limitações da teoria da escolha racional e propõe novas perspectivas e critérios que podem e devem ser incorporados ao Direito Concorrencial, tornando-o mais consentâneo com a realidade. Por fim, sem pretensão de esgotar o tema, apresenta algumas alternativas metodológicas para que a referida incorporação ocorra de forma segura e consistente com os propósitos da análise concorrencial. Nesse sentido, propõe que a economia comportamental torne-se ferramenta de análise antitruste, preferencialmente associada a estudos empíricos, no contexto da superação da crença de que as teorias econômicas devem sempre gerar pressupostos e previsões universais e da defesa da necessidade de uma análise antitruste mais empírica.

Palavras-chave


Ordem Constitucional Econômica; Direito Concorrencial; teoria da escolha racional; Escola de Chicago; economia comportamental

Texto completo:

PDF

Referências


Referências Bibliográficas

ALDRED, Jonathan. License do be Bad. How Economics Corrupted Us. UK: Allen Lane/Penguin Books, 2019.

APPELBAUM, Binyamin. The Economist’s Hour. False prophets, free markets, and the fracture of society. New York: Little, Brown and Company, 2019.

ARIELY, Dan. Predictably Irrational - The Hidden Forces That Shapes Our Decisions. Harper Collins, New York, 2008.

ARMSTRONG, Mark and STEFFEN, Huck. Behavioral Economics as Applied to Firms: A Primer. Competition Policy International, Vol. 6(1), 2010.

BANERJEE, Abhijit & DUFLO, Esther. Good Economics for Hard Times, New York: Public Affairs, 2019.

BECKENKAMP, Martin & MAIER-RIGAUD, Frank P. An Experimental Investigation of Article 82 Rebate Schemes, Competition Law Review (Special Issue), 1, 2006.

BECKER, Bruno. A Economia Comportamental e a "Cegueira" de Autoridades Antitruste a Estratégias Atípicas de Abuso. Revista do IBRAC, Vol. 23, n. 2, 2017.

BECKER, Gary. Crime and Punishment: An Economic Approach. In Essays in the Economics of Crime and Punishment, NBER, 1974.

BOLTON, Patrick & BRODLEY, Joseph F. and Riordan, Michael H., Predatory Pricing: Strategic Theory and Legal Policy. Georgetown Law Review, August 2000.

BORK, Robert. The Antitrust Paradox – A Policy at War with Itself. New York: Free Press. 1993, 2nd Edition, p. 90

BOUSHEY, Heather. Unbound: How inequality constricts our economy and what we can do about it. Cambridge: Harvard University Press, 2019.

CANDEUB, Adam. Behavioral Economics, Internet Search, and Antitrust. IS: A Journal of Law and Policy, Vol. 9, n. 3, 2014.

COMISSÃO EUROPEIA, Comunicação da Comissão — Orientação sobre as prioridades da Comissão na aplicação do artigo 82 do Tratado CE a comportamentos de exclusão abusivos por parte de empresas em posição dominante.

COOPER, James C.; KOVACIC, William E.. Behavioral Economics and Its Meaning for Antitrust Agency Decision Making. Journal of Law, Economics & Policy. Vol. 8, n. 4, 2012.

COOTER, Robert & ULEN, Thomas, Law & Economics, Pearson Series in Economics, 6a edition, 2016.

DESAI, Denver & WALLER, Spencer. Brands, Competition and the Law. Brigham Young University Law Review, 2010.

DEVLIN, Alan; JACOBS, Michael Jacobs. The Empty Promise of Behavioral Antitrust. Harvard Journal of Law and Public Policy, Vol. 37, 2014.

ELSTER, Jon. When Rationality Fails, In: The Limits Of Rationality, Karen Schweers Cook & Margaret Levi eds., University of Chicago Press, 1990.

ENGLICH, Birte; MUSSWEILER, Thomas; & STRACK, Fritz. Playing Dice with Criminal Sentences: The Influence of Irrelevant Anchors on Experts’ Judicial Decision Making. Personality And Social Psychology Bulletin, Vol. 32 No. 2, February 2006.

ESTADOS UNIDOS, FTC, FTC v. Whole Foods Market, Inc. and Wild Oats Markets, Inc, 2009. Disponível em: https://www.ftc.gov/enforcement/cases-proceedings/0710114/whole-foods-market-inc-wild-oats-markets-inc (Acesso em julho de 2019).

FRAZÃO, Ana. Propriedade e Empresa. Função Social e Abuso de Poder Econômico. São Paulo: Quartier Latin, 2006.

______. Direito da Concorrência: pressupostos e perspectivas. São Paulo : Saraiva, 2017.

FORGIONI, Paula A. Os fundamentos do antitruste. 8ª Edição. São Paulo: Editora Revista dos Tribunais, 2015.

GANS, Joshua. Protecting consumers by protecting competition: Does behavioural economics support this contention? Competition & Consumer Law Journal, Vol. 13, 2005.

GREEN, Donald & SHAPIRO, Ian. Pathologies of Rational Choice Theory: A Critique of Applications in Political Science. Yale University Press, 1996.

HEINEMANN, Andreas. Behavior Antitrust: A “More Realistic Approach” to Competition Law. October 17, 2014. Klaus Mathis (ed.), European Perspectives on Behavioural Law and Economics, 2015.

HUFFMAN, Max. Marrying Neo-Chicago with Behavioral Antitrust. Antitrust Law Journal, Vol. 78, 2012.

______. A Look at Behavioral Antitrust from 2018, Competition Policy International Antitrust Chronicle, Jan. 2019, p. 7. https://www.competitionpolicyinternational.com/wp-content/uploads/2019/01/CPI-Huffman.pdf. Acesso em 01/11/2019.

JOLLS, Christine; SUNSTEIN, Cass R.; THALER, Richard. A Behavioral Approach to Law and Economics. Stanford Law Review. 1998. Vol, 50.

______. Theories and Tropes: A Reply to Posner and Kelman, Stanford Law Review, Vol. 50, 1998

KAHNEMAN, Daniel. Rápido e devagar: duas formas de pensar. Tradução Cássio de Arantes Leite. - Rio de Janeiro: Objetiva, 2012.

KOROBKIN, Russell B. and ULEN, Thomas S. Ulen. Law and Behavioral Science: Removing the Rationality Assumption from Law and Economics. California Law Review, vol. 88, n. 4, July 2000.

KAHNEMAN, Daniel; KNETSCH, Jack & THALER, Richard. Fairness as a Constraint on Profit Seeking: Entitlements in the Market. The American Economic Review, Vol 76, n. 4, 1986.

LESLIE, Christopher. Rationality Analysis in Antitrust. University of Pennsylvania Law Review, Vol. 158, n. 2, January 2010.

______. Can Antitrust Law Incorporate Insights from Behavioral Economics, Texas Law Review See Also, Vol. 92, 2013.

______. Antitrust Made (Too) Simple. Antitrust Law Journal, Vol. 79, No. 3, 2014

LEVIN, Irwin P. and GAETH, Gary J. How Consumers Are Affected by the Framing of Attribute Information Before and After Consuming the Product, Journal of Consumer Research, 15 (December), 1988.

MALHOTRA, Naresh. Information Load and Consumer Decision Making. Journal of Consumption Research, February 1982.

MONCUIT, Godefroy de. Relevance and shortcomings of behavioral economics in antitrust deterrence. Journal of European Competition Law & Practice, 2020, Vol. 00, N. 00.

OECD. Summary of the discussion on Behavioral Economics. Annex to the Summary Record of the 115th Meeting of the Competition Committee held on 13-14 June 2012.

OECD. Hearing on Competition and Behavioural Economics, Note by Maurice Stucke. 25/07/2012.

OECD, Competition Issues in Aftermarkets - Summaries of Contributions, 2017, disponível em: https://one.oecd.org/document/DAF/COMP/WD(2017)1/en/pdf. Acesso em julho de 2019.

OECD. Background note by the Secretariat. Competition issues in Aftermarkets. Paris, 2017. p. 42. Disponível em: https://one.oecd.org/document/DAF/COMP(2017)2/en/pdf. Acesso em julho de 2019.

OFFICE OF FAIR TRADING (OFT). What does Behavioural Economics mean for Competition Policy? Março de 2010. Disponível em: . Acesso em julho de 2019.

PARISI, Francesco & SMITH, Vernon (ed.). The Law and Economics of Irrational Behavior. Stanford University Press, 2005.

PITOFSKY, R. (org.) How the Chicago School overshot the mark: the effect of conservative economic analysis on U.S. antitrust. Oxford, 2009.

PLOUS, Scott. The Psychology of Judgment and Decision Making, McGraw-Hill, 1a Edição,1993.

POLLOCK, Rufus. Is Google the Next Microsoft: Competition, Welfare and Regulation in Online Search. Review of Network Economics: Vol. 9: Issue 4, Article 4, 2010.

POSNER, Richard A. The Economic Approach to Law. Texas Law Review, Vol. 53, n. 757, 1975, p. 759.

______. The Chicago School of Antitrust Analysis, University of Pennsylvania Law Review, vol. 127, n. 925, 1979.

______. Rational Choice, Behavioral Economics, and the Law, Stanford Law Review, Vol. 50, 1998.

REEVES, Amanda & STUCKE, Maurice. Behavioral Antitrust. Indiana Law Journal, Vol. 86, 2011.

SALOMÃO FILHO, Calixto. Direito Concorrencial. São Paulo: Malheiros Editores. 2013.

SANDRONI, Alvaro & SQUINTANI, Francesco. Overconfidence, Insurance and Paternalism. The American Economic Review, Vol. 97, n. 5, December 2007.

SCHUARTZ, Luís Fernando. A desconstitucionalização do direito de defesa da concorrência. Revista do IBRAC. v. 16, n. 1, p. 325-351, 2009.

SHAMPINE, Allan L. The Role of Behavioral Economics in Antitrust Analysis, ABA Antitrust Magazine, Spring 2013.

SHAPIRO & TEECE, Systems competition and aftermarkets: an economic analysis of Kodak, Antitrust Bulletin, 39, Issue 1, 1994.

SIMON, Herbert. A., Rational Choice and the Structure of the Environment in Models of Man: Social and Rational, 1957.

SOLTES, Eugene. Why they do it: inside the mind of the white-collar criminal. New York: Public Affairs, 2016. First Edition.

STIGLITZ, Joseph. Power, and Profits. Progressive Capitalism for an Age of Discontent, New York: W.W. Norton & Company, 2019.

STUCKE, Maurice. Behavioral Economists at the Gate: Antitrust in the 21st Century. Loyola University Chicago Law Journal, Vol. 38, 2007.

______. How Can Competition Agencies Use Behavioral Economics. The Antitrust Bulletin, Vol. 59, n. 4, Winter, 2014.

TATE, Matt. Behavioral Economics: An Insight into Antitrust. Law & Psychology Review, Vol. 37, pp. 249-270, 2013

THALER, Richard. Misbehaving: The Making of Behavioral Economics. W W Norton & Co, New York, 2015.

THALER, Richard & SUSTEIN, Cass. Nudge: Improving Decisions About Health, Wealth, and Happiness. Yale University Press, 2008.

TOR, Avishalom. The Fable of Entry: Bounded Rationality, Market Discipline, and Legal Policy. Michigan Law Review, Vol. 101, Nov. 2002.

______. Understanding Behavioral Antitrust. Texas Law Review. Vol. 92. 2013

TVERSKY, Amos & KAHNEMAN, Daniel. Rational Choice and the Framing of Decisions. In Decision Making: Descriptive, Normative, and Prescriptive Interactions, ed. David E. Bell et all, Cambridge: Cambridge University Press, 1988.

ULEN, Thomas. The Theory of Rational Choice, Its Shortcomings, and the Implications for Public Policy Decision Making. Science Communication, 1990, Vol. 12, N. 2.

VAN DEN BERGH, Roger. Behavioral Antitrust: Not Ready for the Main Stage, Journal of Competition Law & Economics, Vol. 9, n. 1, 2013.

WRIGHT, Joshua D.; GINSBURG, Douglas H. Behavioral Law and Economics: Its Origins, Fatal Flaws, and Implications for Liberty. Northwestern University Law Review, Vol. 106, n. 3, 2012.

WRIGHT, Joshua D; STONE, Judd E. Misbehavioral Economics: The Case against Behavioral Antitrust. Cardozo Law Review, Vol. 33, 2012.




DOI: http://dx.doi.org/10.26668/IndexLawJournals/2358-1352/2021.v30i11.6298

Apontamentos

  • Não há apontamentos.