Consumer Law as Protective Factor in Social Current Consumer Society

Abstract

This article aims to foster reflection on the social protection of consumers through the application and effectiveness of consumeristas standards, highlighting consumers' vulnerability in the current consumer society we live in, where people are labeled according to the products they purchase or the services they use. In consumer society the acquisition and use of certain products and certain services has become synonymous with personal wellbeing and recognition of social status. The inversion of values brought about by the "objectification" of the people, clearly reveals consumer vulnerability that coming out of fashion or technology standards, for example, the consumption taxes are considered unproductive social beings and therefore unnecessary coexistence in society, which invariably ends up leading to their exclusion. In this social context arises the unconscious and unbalanced consumption, where consumers, eager to feel productive and socially included, purchase and use more products and more services really need, with little regard to their economic reality. Thus, it becomes evident the importance of the implementation and recognition of the Consumer Protection Code as the standard of public order and social interest, which seeks to ensure the distribution and equal access to consumer goods, especially those considered essential to avoid serious social problems as the indebtedness of Brazilian households, which, in this context, therefore, leads to unproductive and social marginalization.